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Validation Research

Often corporations have a need to update existing Planning Statements, Business Plans or Forecasts in order to reflect the latest situation in the market. In that case, the logic of the plan itself is considered as correct but verification with accurate and up-to-date market information is needed to secure that the revenue assumptions of the plan are still valid.

Moreover, a corporate head office can choose to validate planning statements received from foreign subsidiaries or distributors with local market information, and Banks, Investors and other financial institutions frequently see a need to validate proposals submitted to them by parties seeking financing or offering investment opportunities. In the case that a business proposition represent a substantial financial commitment or has high levels of operational complexity, business risk or uncertainty, it can save time and resources to delegate the revenue validation to a trusted specialist firm that can quickly deliver such validations.

Enhancing Planning with Market Reality
Expantium tests the predictive strength and validity of Planning by confronting Planning Statements with objective market information; Expantium's resources are exceptionally well aligned to provide validation research due to the focus on Planning and Business Analysis.

Validating Planning with Research
The validity of a Planning Statement derives from the correctness of the therein assumed timing and levels of market-response, that will be generated by the products or services included in the plan. Without objective evidence and external benchmark information, the revenues in the plan are almost entirely based on judgment and perception.

To find out more about Expantium's work in this solution area or how we can support the growth objective of your organisation, please contact validation@expantium.com, call us or complete the contact form.