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Research Services
Corporate Surveys and on-line Customer Research
In today's competitive business environment, it is critical that companies have the ability to collect feedback from current and potential customers in a cost-effective and efficient manner. The Internet is by far the fastest and most cost-effective way to collect critical information from customers.
Corporate surveying, when correctly implemented, can automatically store customer responses in a corporate marketing database inside your company, and offers detailed real-time customer information with powerful possibilities for analysis and customer behavior modeling. It is a highly efficient instrument to support the design of effective Marketing initiatives, as it provides the organisation with valuable customer insights at an unprecedented level of timeliness and at low cost.
Expantium works with Clients to implement effective in-house Survey Research platforms that can be used throughout the company and that are carefully matched to the Client's specific needs and resources. We offer a variety of professionally developed survey research applications and internet-based assessment products that enhance long-term competitive advantage by improving the channels of communication with customers.
Client Services in this Solution Area include:
| identification of survey research objectives |
analysis and interpretation of survey results |
| identification of measurement data |
development of reporting and survey analytics |
| development of survey content |
enhancing existing internet surveying applications |
| design of sampling strategies |
integration with internal planning- and CRM systems |
To find out more about Expantium's work in this solution area or how we can support the growth objective of your organisation, please contact research@expantium.com, call one of our offices or complete the contact form.
